Affiliate Policies
Comprehensive policies governing affiliate behavior, promotional practices, and compliance requirements.General Affiliate Policies
Code of Conduct
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Professional Standards
- Maintain professional communication
- Respect all platform users and partners
- Adhere to ethical business practices
- Uphold industry standards and best practices
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Integrity Requirements
- Provide accurate and truthful information
- Honor commitments and agreements
- Avoid conflicts of interest
- Maintain transparency in all dealings
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Compliance Obligations
- Follow all applicable laws and regulations
- Adhere to platform terms and conditions
- Comply with program-specific requirements
- Respect intellectual property rights
Account Management
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Account Responsibility
- Maintain accurate account information
- Secure account credentials and access
- Report unauthorized access immediately
- Use account only for authorized purposes
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Multiple Account Policy
- One account per individual or entity
- Prohibition of multiple account creation
- Account sharing restrictions
- Related party account limitations
Promotional Practices
Advertising Standards
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Truth in Advertising
- Accurate product/service representation
- Substantiation of claims and statements
- Clear and conspicuous disclosures
- Avoiding deceptive or misleading practices
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Disclosure Requirements
- FTC-compliant affiliate disclosures
- Clear identification of affiliate relationships
- Prominent placement of disclosures
- Appropriate language and format
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Content Quality Standards
- Original and valuable content creation
- Professional presentation quality
- Relevant and targeted content
- Regular content updates and maintenance
Approved Promotional Methods
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Content Marketing
- Blog posts and articles
- Product reviews and comparisons
- Educational and informational content
- Social media content creation
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Paid Advertising
- Search engine marketing (with restrictions)
- Social media advertising
- Display advertising (with approval)
- Native advertising
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Email Marketing
- Permission-based email lists only
- CAN-SPAM Act compliance
- Clear unsubscribe mechanisms
- Relevant and valuable content
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Influencer Marketing
- Authentic audience engagement
- Clear sponsorship disclosures
- Relevant audience alignment
- Professional content quality
Prohibited Practices
Traffic Violations
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Fraudulent Traffic
- Click fraud and bot traffic
- Incentivized clicking schemes
- Artificial traffic generation
- Misleading traffic sources
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Low-Quality Traffic
- Irrelevant audience targeting
- High bounce rate traffic
- Poor conversion quality
- Spam traffic sources
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Prohibited Traffic Sources
- Adult content websites
- Illegal activity promotion
- Spam and unsolicited communications
- Trademark-violating content
Content Violations
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Inappropriate Content
- Offensive or discriminatory material
- False or misleading information
- Copyrighted content without permission
- Inappropriate imagery or language
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Brand Violations
- Unauthorized brand representation
- Trademark infringement
- Brand confusion creation
- Unauthorized brand messaging
Competitive Violations
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Brand Bidding Restrictions
- Operator brand name bidding limitations
- Trademark term usage restrictions
- URL bidding prohibitions
- Brand variation bidding limits
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Direct Linking Restrictions
- Unauthorized direct linking
- Search engine direct linking
- Social media direct linking
- Email direct linking limitations
Traffic Quality Standards
Quality Metrics
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Conversion Standards
- Minimum conversion rate requirements
- Quality score thresholds
- Customer lifetime value standards
- Return/refund rate limitations
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Engagement Standards
- Minimum session duration
- Page view requirements
- Interaction depth standards
- Return visitor rates
Monitoring and Enforcement
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Quality Monitoring
- Automated quality assessments
- Real-time traffic analysis
- Behavioral pattern detection
- Performance trend monitoring
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Enforcement Actions
- Warning notifications
- Account restrictions
- Commission adjustments
- Account termination
Brand and Creative Guidelines
Brand Usage
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Logo and Trademark Usage
- Authorized logo usage only
- Proper sizing and placement
- Color and format requirements
- Context appropriateness
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Brand Messaging
- Approved messaging only
- Consistent brand voice
- Accurate product information
- Professional presentation
Creative Standards
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Visual Standards
- High-quality imagery requirements
- Professional design standards
- Brand consistency requirements
- Mobile optimization standards
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Content Standards
- Accurate and updated information
- Professional writing quality
- Appropriate tone and style
- Error-free presentation
Compliance Requirements
Legal Compliance
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FTC Compliance
- Material connection disclosures
- Truth in advertising adherence
- Endorsement guideline compliance
- Consumer protection requirements
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International Compliance
- Local advertising law adherence
- Regional privacy law compliance
- Tax obligation fulfillment
- Cultural sensitivity requirements
Platform Compliance
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Terms Adherence
- Platform terms of service compliance
- Program-specific rule following
- Policy update acknowledgment
- Cooperation with investigations
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Reporting Requirements
- Accurate performance reporting
- Issue notification obligations
- Compliance status updates
- Documentation maintenance
Performance Standards
Minimum Performance Requirements
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Activity Standards
- Regular promotional activity
- Consistent traffic generation
- Ongoing optimization efforts
- Platform engagement maintenance
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Quality Standards
- Conversion rate thresholds
- Traffic quality scores
- Customer satisfaction ratings
- Compliance score maintenance
Performance Improvement
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Optimization Requirements
- Continuous improvement efforts
- Performance monitoring
- Strategy adaptation
- Best practice implementation
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Support Utilization
- Available resource usage
- Training participation
- Feedback implementation
- Collaboration engagement
Violation Consequences
Warning System
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Initial Violations
- Warning notifications
- Correction timeframes
- Improvement requirements
- Monitoring increases
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Repeat Violations
- Escalated warnings
- Performance restrictions
- Account limitations
- Enhanced monitoring
Enforcement Actions
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Account Restrictions
- Temporary suspensions
- Feature access limitations
- Payment holds
- Approval requirement increases
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Severe Violations
- Account termination
- Commission forfeiture
- Legal action consideration
- Network reporting
Appeals and Resolution
Appeal Process
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Appeal Submission
- Formal appeal procedures
- Evidence submission requirements
- Timeline specifications
- Documentation needs
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Review Process
- Independent review procedures
- Evidence evaluation
- Decision criteria
- Communication timelines
Resolution Options
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Corrective Actions
- Performance improvement plans
- Additional training requirements
- Enhanced monitoring periods
- Compliance verification
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Alternative Resolutions
- Mediation services
- Negotiated settlements
- Partial reinstatements
- Modified arrangements
Ongoing Compliance
Education and Training
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Resource Access
- Policy documentation
- Training materials
- Best practice guides
- Industry updates
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Continuous Learning
- Regular training sessions
- Webinar participation
- Industry conference attendance
- Peer learning opportunities
Monitoring and Support
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Compliance Monitoring
- Regular compliance reviews
- Performance assessments
- Quality evaluations
- Improvement recommendations
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Support Services
- Compliance assistance
- Question answering
- Guidance provision
- Resource access
Policy Updates
Change Notifications
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Update Procedures
- Advance notification
- Change explanations
- Implementation timelines
- Impact assessments
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Adaptation Requirements
- Compliance adjustments
- Process modifications
- Training updates
- Performance adaptations
Feedback and Input
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Policy Development
- Stakeholder consultation
- Feedback incorporation
- Industry best practice integration
- Continuous improvement
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Communication Channels
- Policy feedback mechanisms
- Suggestion submission
- Discussion forums
- Direct communication options